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Klaviyo snippets & campaign links

Email and SMS links that open a product with Try On ready.

Claude Code (gleap) for Aaron From Antla·September 30, 2026

Antla snippets are ready-made links for Klaviyo emails and SMS. When a shopper taps one, they land on your product page with the Try On experience ready to open—not a dead generic homepage link.

What a snippet does

A snippet is a deep link that:

  1. Routes through Antla’s Klaviyo proxy on your store

  2. Resolves to the right product

  3. Opens (or primes) the try-on modal so the shopper can upload a photo and see themselves in the item

Campaign links use the same idea: they pass campaign context (so you can tell which send drove the visit) while still opening product + try-on.

Before you generate snippets

  • Connect Klaviyo from Integrations.

  • Confirm the product is in an Antla funnel.

  • Confirm the theme embed is on and you have credits.

  • Know which Klaviyo campaign or flow the link will live in (you’ll set a campaign label).

Generate a snippet in Antla

  1. Open Antla → Klaviyo → Snippets (or the snippets area under Integrations).

  2. Pick a product and a campaign label (lowercase letters, numbers, hyphens, underscores).

  3. Choose whether the link should include the Klaviyo email placeholder ({{ email }}) when you want Antla to recognize the subscriber.

  4. Copy the generated URL into your Klaviyo template button or text link.

  5. Optionally save snippets in Antla for reuse and bulk generation for many products.

Saved snippets keep product title, image, and URL handy so your team doesn’t rebuild links by hand.

How campaign links behave

Shoppers don’t hit a raw admin URL. Campaign / snippet clicks go through the Antla proxy on your storefront domain, which then sends them to the product page with try-on parameters applied.

That path is what lets Antla:

  • Open the correct product and try-on UI

  • Carry campaign / UTM-style context (for example source antla, medium email, and your campaign label)

  • Support attribution when shoppers continue to browse and check out

You still design the email in Klaviyo; Antla supplies the destination that makes try-on one tap away.

Writing emails that convert

  • Put the snippet on a clear CTA (“See it on you”, “Try this on”).

  • Match the product image in the email to the linked product.

  • Don’t wrap the Antla URL in extra redirects that strip query parameters.

  • Test on mobile—most Klaviyo taps are on phones.

  • Send a proof to yourself and confirm the modal opens on a funnel product.

Bulk snippets

For large catalogs, use Antla’s bulk snippet tools (when available on your plan) to generate links for many products under one campaign label. Review the saved list, then paste into Klaviyo product blocks or dynamic feeds as your template allows.

Common issues

Symptom

Likely fix

Link opens store but no Try On

Product not in a funnel, embed off, or zero credits

Wrong product

Regenerate snippet for the correct handle / product

No personalization

Include the email placeholder when building the snippet

Broken after copy/paste

Ensure the full URL, including query string, was pasted

See also Why the Try On button disappeared and Klaviyo flows for automated follow-ups after try-ons.

Related articles

  • Connect Klaviyo

  • Klaviyo flows (show try-on / recommend)

  • How shoppers try products on

  • How try-on credits work

  • Enable the Try On button (theme embed)

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